6 sätt att bygga en kundcentrerad kultur

“Companies have been trying to adopt customer centricity for nearly 20 years now. But the CMO Council reports that “only 14 percent of marketers say that customer centricity is a hallmark of their companies, and only 11 percent believe their customers would agree with that characterization.”


LÄS ARTIKELN HÄR: 6 Ways to Build a Customer-Centric Culture


Av Denise Lee Yohn för Harward business Review